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WHO WE ARE

Vrai Media is an award-winning global lifestyle media company that stands out with its unique collection of brands designed to nurture and inspire readers toward self-care and sustainability. Since its establishment in 2014, Vrai Media has been headquartered in Los Angeles and has an international team of talented writers, editors, and creators. Together, our brands reach an engaged audience of over 100 million readers annually.

OUR BRANDS

The Good Trade is the premier online resource for an audience seeking sustainable shopping recommendations and editorials on slow living. The site has been featured in The New York Times, Forbes, Fast Company, TechRadar, and New York Magazine as a beloved women’s media brand. 

Good Gear’s team of writers, product experts, and health advisors provide independent reviews of the latest wellness technologies that will contribute to our audience’s health and well-being. At the heart of our values is the belief that in order to care for your community, you must first care for yourself.

The Daily Good is a 30-second newsletter delivered to our readers’ inboxes each morning with soothing playlists, sustainable recipes, inspiring articles, and more. The Daily Good serves 250,000 enthusiastic subscribers and was the winner of a 2023 Webby’s People’s Choice Award. 

“Our vision, across our brands, is for every reader to feel soothed in body and mind, secure in their sense of self, connected to their community, and nurturers of a just, sustainable world.”

— AMYANN CADWELL, FOUNDER & CEO